What does the Public Relations Director do? I’m sure you already know the answer…but I’ll tell you anyway. At The Marketing Agency, we help businesses and organizations create and manage social media campaigns that drive leads, generate awareness, and ultimately convert. This includes everything from the development of social media strategy, to writing content, to creating social media ads, and most of all, helping with our clients’ publicity efforts.
We also handle the day to day business of all of our clients social media efforts. This includes dealing with any and all social media management issues, including new accounts, accounts that are suspended, and accounts that are in hot water.
This is a fairly common job, but I can’t emphasize enough how important it is to have a solid social media strategy. Not only does it allow you to better understand your target audience, it also helps you to identify trends (which you can then adjust as needed), and it helps you to have a more comprehensive understanding of all of your social media efforts.
Having a social media strategy is one thing, but having one that is comprehensive is another. In researching the job requirements for public relations manager, I came across two really different methods for doing this. One required a lot of research and the other is just what I just listed. I can’t stress enough how important it is to have a solid social media strategy.
Public relations managers are the people who work with the public to promote your business, events, and products. In the case of a game, they are the people who promote the game and help people find it. You will be responsible for helping your public relations team spread the word about new releases and promotions. This can include the marketing, advertising, and promotions themselves.
PR can be extremely stressful. Having a solid social media strategy and a good PR manager can make working in this field that bit easier.
Some PR people are really good at finding new PR outlets or media to promote your game. Other PR people are good at spreading the word about a game, event, or product. Some PR people are great at one thing, but not another. Some PR people are good at both.
PR is all about being in touch with what our consumers want. Whether it is news about a game, how a game is being marketed to gamers, or how our games are being promoted with social media, PR is all about finding the right avenue to get in touch with consumers.
PR is a great way to get your game into the hands of consumers.
The best PR people are great at something, but not at everything. When a game is about to release, a PR person needs to get in touch with the various elements that make up a game so that they can convince the game’s distributor, the publisher, or the game’s marketing director to release a game. These people need to find ways to get the word out about the game.